Making an impact: new Electrolux CMO discusses his plans

Electrolux new Chief Marketing Officer Lars Hygrell, who stepped into his new role earlier this month, talks about what’s first on his agenda, his mission to make marketing more ‘impactful’ and why connectivity gives Electrolux a fantastic opportunity to be invaluable to the consumer.

Why should the world’s sharpest marketers be attracted to Electrolux?
We come from a heritage of entrepreneurship and innovation. There’s an enormous level of creativity in our team, and the willingness to change and take on the challenges ahead of us – especially through the digital transformation – makes this an extremely interesting place to develop and grow. Here you can fully develop and collaborate with the best people in the industry to help us in becoming the number one appliance company in the world. To view the full article, click here.

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